Can you see revenue by ad?
Stop chasing CVR.
Start tracking revenue by ad.
See exactly which ads drive revenue, at a glance.
One tag to install. Works with your current stack.
¥10.2M
23K
¥453
¥12K
3.8%
Revenue efficiency by channel
Bubble size: Revenue
Sessions: 4,000
RPS: ¥585
Revenue: ¥2.3M
Same data,opposite budget decisions
Allocate by session count, or by revenue efficiency?
¥10.2M
23K
¥453
¥12K
3.8%
Revenue efficiency by channel
Bubble size: Revenue
Sessions: 4,000
RPS: ¥585
Revenue: ¥2.3M
Decision: shift budget to LINE (3× more sessions)
Decision: shift budget to Instagram (3× revenue efficiency)
Do you have evidence for your budget split?
High session counts do not mean high revenue. Without revenue efficiency, you cannot justify how the budget is allocated.
Revenue by ad channel is invisible
CVR and sessions are in every report. But revenue contribution by ad is not. Budgets get decided on numbers that do not connect to revenue.
You only see the situation in monthly reports
There is no environment where you can check revenue by ad when you need it. Miss the moment, miss the decision window.
Revenue data in, ad-level contribution out — automatically.
Capture visitor channel automatically
Add one tag. Keep your current workflow.
UTM parameters, referrers, and entry sources are tracked by default.
Pull revenue data automatically
Revenue data is pulled from GA4. No extra setup required.
Revenue is split by channel automatically.
Compute revenue contribution by ad
"Google Search → ¥1,024,300" "LINE → ¥389,200"
See at a glance how much each ad is generating.
Role of each analytics tool
Revenue-first analysis, focused on ad budget allocation
RevenueScope | GA4 | Search ConsoleSC | AdAd performance toolAd tool | |
|---|---|---|---|---|
| Focus | Ad budget allocation | On-site behavior | Search performance | Ad conversion tracking |
| Base metric | Revenue | Traffic | Search queries | Ad clicks |
| Signature metrics | RPS / AOV (revenue efficiency) | Sessions / conversions | CTR / position | CPA / ROAS |
| Coverage | All traffic sources | All traffic sources | Google search | Ad networks only |
| Data freshness | Realtime (incl. revenue) | Realtime (basic only) | 2–3 days | Hours |
| Setup time | ~5 minutes | Medium–high | Low (Google link) | Per network |
| Ad contribution | 4 attribution models | — | — | — (own network only) |
Key features
Revenue efficiency by channel
| Channel | Revenue▲▼ | Sessions▲▼ | RPS▲▼ | AOV▲▼ | CVR▲▼ |
|---|---|---|---|---|---|
1Instagram↑ | ¥2.3M 29% | 4,000 | ¥585 | ¥13K | 4.5% |
2Google Search→ | ¥1.7M 21% | 7,500 | ¥231 | ¥11K | 2.2% |
3Direct→ | ¥1.4M 18% | 3,000 | ¥480 | ¥12K | 4.0% |
4Google Ads↑ | ¥1.2M 14% | 3,500 | ¥330 | ¥11K | 3.0% |
5LINE↑ | ¥750K 9% | 1,500 | ¥500 | ¥13K | 4.0% |
6note↑ | ¥580K 7% | 800 | ¥725 | ¥15K | 5.0% |
7Facebook↓ | ¥81K 1% | 600 | ¥135 | ¥9,000 | 1.5% |
8X (Twitter)↓ | ¥48K 1% | 1,200 | ¥40 | ¥8,000 | 0.5% |
Compare revenue contribution by ad — in one view
See RPS (revenue per session) across every ad at a glance. Expand UTM breakdowns to find which ad actually drives revenue.
Watch revenue happen in realtime
Live view of each visitor from browse → cart → purchase. Channel mix and today's revenue / RPS update in realtime.
Revenue efficiency by channel
Bubble size: Revenue
Pick a question, the analysis follows
"Which ad brought new customers?" "Which ad drove the final sale?" — select the question and four attribution views update automatically. Customers touch multiple ads before buying; evaluate revenue from first-touch, last-touch, and even-weight perspectives.
Dead-simple setup
Install one tag. Start measuring. No changes to your stack.
See setup steps ➔
Revenue efficiency by hour & device
RPS is computed automatically by device, time-of-day, and new/returning. Find the slice with the highest revenue efficiency.
Open the dashboard ➔
Long data retention
Retention from 14 months up to unlimited by plan. Year-over-year trend analysis ready out of the box.
See pricing ➔
Attribute revenue across multiple ads
Discovered via Google search, re-engaged on Instagram, bought via email — the full multi-touch journey split across four models. Budget decisions start making sense.
Open the dashboard ➔
Two steps. ~5 minutes.
Add one tag to your site
Add a single tag from the admin panel. No code edits required.
Confirm revenue data is flowing
Revenue is pulled from GA4 automatically. No extra setup.
That is all — your revenue-by-ad analysis starts running.
Simple pricing
Three plans that scale with your site. Unlimited team members, every plan.
Starter
For small-scale EC sites
/month (ex. tax)
10,000 sessions/month
- ✓Full revenue analysis by ad
- ✓Realtime dashboard
- ✓Revenue per session (RPS)
- ✓1 site monitored
- ✓14 months data retention
- ✓10,000 sessions / month
- ✓FAQ guide
Growth
For growing EC sites
/month (ex. tax)
50,000 sessions/month
- ✓Full revenue analysis by ad
- ✓Realtime dashboard
- ✓Revenue per session (RPS)
- ✓5 sites monitored
- ✓24 months data retention
- ✓50,000 sessions / month
- ✓Email support
Scale
For high-traffic sites
/month (ex. tax)
200,000 sessions/month
- ✓Full revenue analysis by ad
- ✓Realtime dashboard
- ✓Revenue per session (RPS)
- ✓10 sites monitored
- ✓36 months data retention
- ✓200,000 sessions / month
- ✓Priority email support
Per-client reporting on which ads actually drive revenue
Manage multiple sites from one account. Produce reports your clients can trust, backed by revenue-by-ad data.
Frequently asked questions
GA4 focuses on measuring and reporting traffic. RevenueScope starts from revenue data and computes revenue efficiency per ad (RPS/AOV). It answers "which ad generates how much revenue" — a question GA4 can't. The two are complementary.
Yes. RevenueScope pulls revenue data from GA4 automatically. Your existing GA4 setup keeps working, with no extra configuration. RevenueScope also works standalone if GA4 isn't installed.
Effectively no. The tag is about 4KB — roughly 1/10 the size of GA4 — and loads asynchronously, so it doesn't block page rendering.
Yes. Just add a single tag through the GTM admin panel. No need to edit your site's HTML directly.
No. Add one tag from the admin panel and you're done. No HTML edits, server configuration, or any technical work required.
Any EC site that can install GTM or a custom script. Contact us to confirm compatibility with your platform.
Visitor session data (source, page views, device type) and order amount on purchase events. Personal information such as names and email addresses is not collected.
We use first-party cookies to manage an anonymous visitor ID and a session ID. Sessions end automatically after 30 minutes of inactivity. No third-party cookies are used.
Retention depends on the plan. Starter: 14 months, Growth: 24 months, Scale: 36 months.
Yes. All plans include a 14-day free trial. No credit card required.
Yes. Cancel anytime — no cancellation fee. You keep access until the end of the current billing period. Data is kept for 30 days after that, then deleted.
We currently offer only monthly plans. Annual plans may be added based on demand.
Simply remove the tag from the admin panel — tracking stops immediately, with zero impact on your site.
RPS (Revenue Per Session) = revenue ÷ sessions, a measure of how efficient each ad is at bringing in revenue. AOV (Average Order Value) = revenue ÷ orders. With RPS you evaluate "which ad is efficient", with AOV you evaluate "order quality / ticket size". Combined with CVR, you get three angles on ad investment — shift budget from low-RPS to high-RPS ads and maximize revenue within the same spend.
No — high CVR with low ticket size can still mean poor ROI. RPS and AOV together let you evaluate both acquisition efficiency and purchase quality at once, which is what you need for real budget decisions.
Session and purchase events appear on the dashboard within seconds — effectively realtime.
From each buyer's ad-touch history. Four models are available: full credit to the last touch, full credit to the first touch, equal split across all touches, or higher weight toward the touches closest to purchase. Pick the question you want answered, and the model switches automatically.
See which ads drive revenue, at a glance.
14-day free trial. No credit card. Up and running in 5 minutes.
RevenueScope — revenue contribution, by ad